Alohae komo mai — welcome in

Discover Why Hawai’i Loves Poke Market

Elevated poke bowls, fresh sushi cakes and island-inspired specialties handcrafted with care at Poke Market in Hilo. Every dish is created to be unique and different, made with quality ingredients, bold flavors, honoring and respecting the community and diversity of Hawai’i.

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Locationsma kahi kokoke — near you

It started in Kalapana, then to Hilo, now on its way to Da Other 49

The Poke Market shopfront on Waianuenue Avenue, Hilo

The Original · Est. Hilo

The Hilo Poke Shop

Tiny, casual Hawaiian eatery turning out custom poke bowls along with sushi & fish by the pound.

Located in Downtown Hilo. Proudly voted one of Hawaiʻi's favorite poke bowls, we invite you to experience poke with a refined, creative touch.

Outdoor seatingNo reservationsDowntown Hilo

41 Waianuenue Ave, Hilo, HI 96720(808) 961-5915 · Mon–Sat 10 AM–3 PM · Sun pau — closed

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Coming Soon

San Diego - coming soon

Coming Soon

San Diego - coming soon

Hilo Style— from the sea

Hilo Style, Sushi Quality, Always Fresh

Chef Ernie and Mariah in Poke Market caps

Chef Ernie + team, fresh ahi at the counterPhoto by Melissa Chang

First Wave

Where poke began for us

My earliest memory of poke is from a family wedding when I was six years old. I watched the elder men in my family bring in a large ahi and prepare it for the wedding feast. Poke was more than food. It was shared with the community, brought people together and connected us to our history. This was the first wave of poke.

Second Wave

Breaking from tradition

The second wave brought build-your-own poke shops across the country, combining cubed fish with toppings such as pineapple, cilantro and salad fixings. Back home, we might call that a salad rather than traditional poke.

Third Wave

Poke Market

Poke Market represents the third wave: honoring tradition, elevating ingredients and crafting every dish, every recipe with the care, precision and reverence of a fine sushi establishment.

Meet Chef Ernie

Chef Ernie Culinary Creations

Each bowl is the thoughtful creation of co-owner Chef Ernie Gray Jr., a local boy whose lifelong love of the water, art and cooking shaped his approach to food. Chef Ernie trained at the renowned Culinary Institute of America in Hyde Park, New York, before sharpening his skills in acclaimed kitchens across the country. He brings that experience home, blending refined technique with a deep respect for the traditions and flavors he grew up with.

Poke Market is proud to serve the community we call home. We invite you to experience the best of who we are: tradition, craftsmanship and community, served in a bowl.

Ernie Gray Jr.Co-owner & Chef — Hilo, Hawai’i

Chef Ernie Gray Jr. holding a Poke Market sushi cake

Gallerymea ʻono — the delicious things

Fresh, this morning

Cateringhoʻokipa — hospitality

Catering + Celebrations

Weddings, graduations, baby lūʻau, office pau hana — poke platters, sushi cakes, and fish by the pound, prepared for your table the way we prepare it for ours.

Plan your gathering

Poke Market catering tray of poke musubi and sushi rolls

Surf’s Upheʻe nalu — ride the wave

Join the lineup, and catch waves

Get in on the Lineup. Earn Waves every time you order and receive special offers, gifts, and even chances to win a trip to Hawaiʻi to catch your own waves. Surf’s up — drop in on the Lineup.

alohalove · hello

ʻohanafamily

mahalothank you

kaithe sea

ʻonodelicious

hoʻokipahospitality